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MicroWorks News
September 2011

 

 

BJ2crop 

BJ Levitt

 

Please feel free to forward this email to anyone who might appreciate it.

 

As a client of MicroWorks you have an easy and direct way to get answers to all your technology questions.

 

Just email me at bj@microworksfl.com

and I'll respond as soon as possible. MicroWorks doesn't charge clients for email support.

 

I look forward to your questions and comments.

 

BJ Levitt

MicroWorks Consulting

 
Lemonade3

All the news

that's fit to share.

For many of us, starting the day with the morning paper, is more nostalgia than reality. We're far more likely to log on to check the news, weather, stock market, and sports results. Here are some of our favorite news apps.

 

(Click on the underlined App name for a quick link.)

  

Bing for iPad

 

Bing 

 

We recommended this a couple of months ago, but its worth repeating. This is absolutely the neatest way to survey what's happening in the world and go directly to the articles you find interesting. It's free. And you can get it in both an iPhone and iPad version. Size does count, however, so the iPad version is much more inviting.

 

Flipboard for iPad  

 

 Flipboard

Super portal to the world of magazines. Imagine getting the New Yorker with its articles updated daily, along with all of its cartoons, for free on your iPad! You'll find most of the popular business, news, fashion, lifestyle and sports publications in an attractive, easy to navigate format. Over time, you'll create your own magazine stand with your favorites a click away! Another amazing free app!

 

 

 Palm Beach Post for iPad

 

Palm Beach Post

 

 Sun Sentinel for iPad 
 
Sun Sentinel 

For those of you with South Florida connections, both of these local papers have created very good iPad editions. They're both free and, of course, you can access them from anywhere in the world. They both have free apps for your iPhone also, but once again the experience on the larger screen is more than a little better. If you have other hometown newspapers that interest you, search for their apps. Everyday more of them introduce iPad versions and most are free.

 

Other free iPad news Apps worth having:  (just go to the "App Store" icon on your iPhone or iPad)

 

 USA Today

CNN

NPR

Slate

The Washington Post

  

And these are the three best free Sports apps for iPad:

 

ESPN SportsCenter XL

NBC Sports Talk

Sports Tap

 

All let you focus on the sports and teams you're interested in and the ESPN site gives you realtime, play by play updates on games in progress.

 

GO PHILLIES!

 

_______________

Tip of the Month:

Thanks to longtime client,

Ronnie Brenner.

 

What to do when a good website like The Daily Beast hasn't gotten its iPad app together yet. (Also true of Facebook. What are they thinking?). Just go to the website in Safari. Click on the mail link icon (the one that looks like an arrow coming out of an envelope). A drop down menu will appear. Click on "Add to Home Screen". This gives you a shortcut icon that let's you access that site as if it were an app. 

 

Please feel free to share this newsletter.

 

If you've received it from a friend, and would like to get future issues, just click on "Join Our List" below.

 

If you have questions or comments, email, call or text me at:  

 

bj@microworksfl.com

 

561-880-5566

Join Our List

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The Last New York Times. 

 

My father has read the NYT pretty much all his life. Especially the Sunday Times. He worked at the Philadelphia Inquirer and knows how difficult it is to produce a decent newspaper every day of the week. The City Room of a newspaper, he often said, was poetry in chaos. Noisy. Cluttered. Crowded. Smoky (this was the 2-pack-a-day 60's). Often raunchy, ribald and sexist. But, always in the end, super efficient. Stories got written and edited, facts were checked, photos were chosen, cropped and stripped in (never retouched!). Type got set in hot zinc Linotype machines. Pages were laid out. Ads were inserted. And the presses started running right on time. Always. Deadlines were drop-deadlines. Miss one and you were on the bubble. Do it again and you were looking for another job.

 

He's always loved newspapers. But the Times was not just another newspaper. Over the years, he would often advise me, "read the Times at least a couple of days a week and Sunday and you will always be an educated man." He marveled at the Sunday Magazine and said it alone was worth the price of the paper (he said that mostly back when you got change for $5 when you bought it). He read everything in the Book Section (usually starting with the ad on the back cover for rare editions.) The Week In Review was sandwiched between CBS Sunday Morning, Meet the Press and Sunday Football. And, of course, he would do The Crossword Puzzle (reminding me that Friday's and Saturday's puzzles were more difficult). When the Times went digital, he made it the first page that came up on Windows Explorer. He loved emailing articles and sharing his thoughts. He still picked up the newsprint version at Starbucks or at the airport. And really preferred it, ads and all -- except he missed being able to instantly email.

 

Then, last year, he bought a Sunday home delivery subscription for $15 a month plus a very cool (to him, anyway) NYT Tote. He appreciated that blue-wrapped paper in the driveway every Sunday and he loved that he could follow up anything he read by searching and sending articles from his phone and iPad and even posting them on Facebook.

 

When the Times announced that it would limit electronic access to subscribers, he was reassured that his Sunday subscription counted. He was a happy camper. No matter what techies like me said about dinosaurs, he and the Times would continue merrily on.

 

Then something started to happen. Whenever he logged on to the Times site, there would be a delay. Not long, maybe 30 seconds, but not instant either. (I told my Dad, as we moved him along in the digital age, that speed was addictive and you could never go back to a slower response time). He realized that the Times was checking his subscription each time he logged in. Annoying but not a deal breaker.

 

Then, the Times upped his subscription to $24. (His introductory deal expired, but he could keep the Tote!) At that price, he'd just as soon pick up a copy at the Deli and not pay extra when traveling. With 20 articles a month available online free, and the digital Times now just one of many news Apps he scans, he cancelled his subscription.

 

Then came the deal breaker. He read an interesting article online and started to email it.   But he was notified that, in order to share that article, he had to subscribe.

 

So this is an obituary, of sorts, for the New York Times. After 60 years, they've lost my dad. He uses Bing and Flipboard as his preferred portals to the Internet. If he can't easily share an article, he avoids returning to a site. There are way too many free, sharable sources.

 

If they've lost an old newspaperman like my Dad, the New York Times is facing a looming deadline. A drop-deadline. Do they think they'll replace him with my 20-something sons? Maybe they should rethink their masthead mission statement and how they approach the new media world.

 

How about, "All the news that's fit to Share"? 

 

BTW... The Philadelphia Inquirer and Daily News just announced that they are offering $99 Android tablets to subscribers of their digital Apps. They've come a long way from hot zinc Linotype machines!
 

Crushed iPad

Ever wonder what happens to an iPad when a truck runs over it?

 A client (who shall remain nameless) left his iPad on his car's roof by mistake. The last he saw of it whole was in his rear view mirror as it bounced under the wheels of a rather large truck. Now here's the good news: while the Gorilla glass touchscreen was shattered, we were able to plug it in and retrieve all of the data and apps he had stored! We then, took the poor thing to an Apple Store where, after a lot of sympathetic chuckles, they offered to replace it with a good reconditioned iPad for about half the price of a new one. Happy ending all around!

To iPad or not to iPad? What's the question?

 

If you haven't invested in an iPad yet, you will.

 

I know all the protestations:

 

It's just a toy!

 

What do I need it for? I've got my laptop.

 

It doesn't have a real keyboard and printing is complicated.

 

What about the deals you can get on Android tablets?

 

It's just like an oversized iPhone, only you can't make calls on it.

 

Shouldn't I wait for the next model upgrade?

 

I'm glad to discuss any of those questions with you. Just email or call. But here's the bottom line: If you can afford $500 for an iPad, get one. Now. You won't be sorry and you'll thank me for the advice. (Full disclosure: I don't work for Apple. I wish I had bought their stock years ago, but I didn't. When something better comes along, I'll try to be among the first to recommend it.)

 

Most of you can remember when desktop computers began to replace mainframes. When fax machines became mandatory. When pay phones disappeared. When CD's replaced cassettes and DVD's replaced VHS. When laptops began to replace desktops. When your cellphone became your primary phone. Well, that kind of tectonic shift is happening now. We are seeing the beginning of the end of the laptop era. Many of you will never buy another laptop.

 

You will soon be using a touchscreen tablet to do your computing, communicating, researching, archiving -- pretty much everything you now do on your laptop. And you will be watching your favorite movies and tv programs, and reading your newspapers, magazines, and books on that tablet also.  

 

Amazon is supposed to be introducing a $300 to $400 Android tablet in October. And they, like Google and Microsoft, are determined to be serious players. If you want to wait to compare what they have to offer, I understand that. But the iPad and Apple's iStore have at least a year or two head start on the field. Steve Jobs' genius is obvious in every current Apple product. They make my job easy.

  

In upcoming newsletters, we will be discussing the next generation of smartphones and the impact of the "cloud" on your tech parade. It's getting better all the time!

 

For all of you who will be celebrating Rosh Hashana,

may the new year be overflowing with blessings of good health, good friends and good times.

SHANA TOVA!

Shana Tova

This email was sent to bj@microworksfl.com by bj@microworksfl.com |  
MicroWorks Consulting, Inc. | 7394 Ashley Shores Circle | Lake Worth | FL | 33467